The supplemental register allows for certain marks that don’t have the distinctiveness required to be registered on the principal register (the “main” register), but still have the capacity to gain distinctiveness through use...More >
Trademark dilution is a relatively new addition to the law, but that may be because it attempts to solve a more modern problem. Dilution, or anti-dilution, laws are meant to stop others from using a famous trademark, even if there is no confusion or competition between the products, in an effort to protect the owner’s right to the care it took in building a good reputation...More >
As long as a trademark is properly maintained, it can potentially last forever...More >
Gaining Incontestable Status is a great achievement. Once incontestability has been established, as its name implies, there are very few ways that your trademark can be challenged. It puts you in a very strong position to enforce your trademark rights!More >
A brief summary of the history of Trademarks.
Trademark law has a history going back almost 800 years, with the first legislation passed under Henry III of England when he required bakers to use a distinctive mark to identify the bread they sold. Even before trademark laws came around, it is generally accepted that the first people to use trademarks were blacksmiths that made swords in the Roman Empire.More >