Is The Mark Distinct Enough To Be Trademarked?
Not all marks are registerable with the USPTO or eligible for legal protection. When picking your brand name, consider which trademark category will apply to your mark. The four categories include: (1) fanciful or arbitrary, (2) suggestive, (3) descriptive (or merely descriptive), and (4) generic. The category a mark falls under determines how strong a mark is. It also determines whether you can enforce your rights.
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5 reasons to register your trademark
A trademark clarifies for customers who you are and distinguishes your brand from competitors. It also lets you stand out in the marketplace and stand firm in the courtroom. But why should you bother registering your trademark with the USPTO? We've made an infographic to help explain!
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Trademark Search Tips
There's nothing more frustrating than having to go back to square one after you've invested your time, money and passion into that perfect brand name and then you find out that someone else was a step ahead of you. Conducting a thorough trademark search is an important first step that can save you the heartache later.
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Fake Bags Fund Real Terrorism
What's the harm in buying knock-off designer goods? Authorities worldwide report that counterfeit designer goods fuel global terrorist organizations. Learn how this seemingly "victimless" crime actually has catastrophic consequences.
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It’s a Counterfeit Jungle out There
Lessons from Amazon on Why and How to Protect Your Brand. If you follow news surrounding Amazon.com, you know 2016 was a year of exploding opportunities at the online shopping giant—for counterfeiters.
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