May 9, 2018
Not all marks are registerable with the USPTO or eligible for legal protection. When picking your brand name, consider which trademark category will apply to your mark. The four categories include: (1) fanciful or arbitrary, (2) suggestive, (3) descriptive (or merely descriptive), and (4) generic. The category a mark falls under determines how strong a mark is. It also determines whether you can enforce your rights.